I have lots of experience on the subject of how to sell a home, and sometimes I share it with homeowners who ask me. Since many homeowners need to sell these days, I’ve been asked many times for my best suggestions. Why is it that we all think there is some kind of magic pill we can swallow that will make everything easier?
The truth is, learning how to sell a home is not like that. It’s not a quick-fix situation, primarily because selling a home is a job. When you make a decision to sell a home, then you have to realize you’re taking on a job. And if you make a decision to sell a home yourself, you’re taking on that job yourself.
Now, whenever there’s a job to do we can undertake that job ourselves, or we can get some help doing it. Alternatively, we can simply hire somebody else to do the whole job. Asking around, you’ll find that most homeowners really prefer to hire somebody else and avoid all activities involved with selling their own home. In my opinion, that is not how to sell a house. It’s wrong thinking and it will not lead to success.
Basically, it’s your home and it’s your job. If you just walk away from a job and don’t pay any attention to it for weeks on end, how can you expect it to turn out well? From what I can see, that’s how most homeowners handle the sale of their own home when they list with an agent. The homeowners just wipe their hands of everything and figure their agent will take care of it.
Well, let me tell you something, no agent will ever have the level of knowledge about your home that you have. And no agent will ever be as motivated as you are to sell your home, not really. Agents can be very motivated of course, but since they don’t own the home they are motivated by earning a commission, not by the sale itself. There’s a big difference. I’ve worked with some great real estate agents myself, so this isn’t criticism in any way, it’s just a statement of facts. Agents do not step into the shoes of the seller, not entirely. They are available to help you sell your home, to list it on the multiple listing service and to help negotiate and close a sale, but the primary burden of a sale is still on you, the seller. Accepting this reality is the first step in knowing how to sell a private or shared residence.