Knowing Some Online Real Estate Marketing Tips

Nowadays, the use of Internet is becoming popular in real estate marketing. In fact, it has become more powerful in real estate marketing field. It is more evidently useful for home buyers and sellers. In fact, many Tampa Florida real estate agents are getting involved with this very efficient yet a very effective way to spend their marketing dollars on online marketing more than on print media. Even some Realtors are taking advantage of having a quicker and easier transaction with potential clients in the market through the use of Internet in marketing.

Here are some tips for online real estate marketing.

Search engine marketing has become more efficient due to directing pre-qualified traffic to an agent’s website in particular. It can even increase return on investment online. This happens when a potential buyer or seller searches on a search engine and uses some keywords which include the real estate location of interest of which traffic are being pre-qualified. Instantly, it is being pre-qualified when potential buyers and sellers landed on search results page they visited or clicked.

Another way to promote higher popularity of an agent’s real estate website is by joining some online forum. This way you can discuss some resources within the group and creating new network and learning more about real estate marketing online.

In doing some research, using the Internet is another good strategy and tool for improvement. This way you can study some trends on how selling and buying of properties effectively going well in the market.

Getting into social networking sites can be a good way to market your properties and these are accessibly free for signing up and creating profiles and the like. Getting connected with social contacts is being preferred most by people who are quite busy and always on the go.

Another tool in online FL real estate marketing is the presence of video marketing. Through a presentation of listing or real estate services, video marketing is done.

Real estate marketing is being optimized through the use Internet with the different online strategies. These online tips can be an effective tool on how to sell a property in the different target markets.

Florida Real Estate

 

“Florida is where the sun shines”- you must have heard this several times. Moderate/warm climate, famous beaches and entertainment venues really make Florida real estate very attractive. So that means Florida real estate or buying a house in Florida is really good for someone who wants to escape the vagaries of weather elsewhere in America and also add to his/her enjoyment through the Miami beach and Orlando theme parks.
However, Florida real estate is also attractive for real estate investors i.e. people who would like to treat Florida real estate as an investment avenue for making profits. With the property prices rising as much as 25%, Florida real estate makes investment sense too. That is one reason why Florida real estate is so sought after. If you wanted to look for a really good deal in Florida real estate, you should start with looking for places that are still in their development phase i.e. places where the real estate prices are not so high but are expected to go up in the years to come. This is generally a good option for people who are looking to pick up Florida real estate as an investment option. This is also good for people who are looking for Florida real estate or a house in Florida to live in by themselves but don’t mind a bit of inconvenience that is generally associated with a newly developed (rather developing) area. As far as looking for Florida real estate listings is concerned, you first need to decide on what location in Florida is suitable for you. Again, this will depend on your reason behind going for Florida real estate. If you are going for Florida real estate purely for investment purposes (i.e. you don’t actually want to live in there), then you should really be looking for places where the prices are significantly low but are rising or expected to rise in near future. One indication for expected price rise is the influx of a lot of businesses in the area. Industry/business generally propels development in the area and hence causes the real estate prices to go up (and that would be true for Florida real estate too). Of course, distress sales, public auctions, bank foreclosures are like evergreen opportunities that are available in any place at any time and you should always explore them. If you are going for Florida real estate for personal use, then you would be looking at a number of different factors which would basically be related to your convenience and quality of life.
So Florida is where the sun shines and that is also making Florida real estate shine.

 

Get The Best Price On Your Next Home Purchase!

One of the most important aspects to buying a home is to ensure that you purchase for a fair price. Since there are certain key steps that you must follow in order to make a sound decision, it pays to have a knowledgeable Realtor on your side who will be able to help obtain the best and most realistic asking price for a property.

Determining Market Comparables

For example, one of the first ways that your agent will discover the price of a home is by researching local market comparables. In most cases, they will be able to bring up a list of properties sold over the last 6 months within a 1 mile radius. Properties should also not be bigger than 20% of the subject size.
Additional features to consider would be the neighborhood each home resides in, structural differences, bedrooms and bathrooms, overall condition and other amenities such as a pool, a/c, or garage. Other factors, such as if a particular home sold for much lower due to foreclosure is something your agent can uncover as well.

Houses That Have Not Sold

Next, many homes could be on the MLS for 6 months or longer without ever selling. Others that are comparable could have been taken off the market after not getting enough offers or being listed for too high. This is valuable information, because you may be able to get a particular property for a substantial discount or it may not even be worth pursuing.

Neighborhood Reputation & Appreciation

When it comes to buying a house, this is one of the most important reasons to work with a Realtor. Since your agent will have a familiarity with various local market trends and statistics, you will be able to learn what makes a particular neighborhood desirable and also which areas to avoid.
A lot of things can affect a home’s value such as the school district, crime levels, or even other properties located nearby (such as those burnt in a fire or properties that were a bank sale). In fact, sometimes these factors can even differ from block to block!
Your agent will also help you to assess the appreciation rates for various neighborhoods and future development plans that could affect home prices, so that you can get a decent indication of what to expect down the road. This can be extremely valuable information dependent on how long you plan to live at the said property and the length of time the home may need to sit on the market.

Appraisals & Inspections

After you place an offer on a property, you will have the opportunity to get an appraisal and home inspection as further due diligence. Even with an agent, there are sometimes issues that may arise with a property that could affect the home’s value that you were not even aware of.
Some of these problems could include structural issues, plumbing or electrical, termites or insects, mold or even water damage to name a few. Obviously many of these things could impact the price significantly and would either have to be fixed by the seller or renegotiated to get a fair price.
In conclusion, there are a lot of areas to consider when choosing a home and getting a fair price on a property. Since this is one of the biggest purchases you will ever make, it is crucial that you protect your interests and ensure that you are getting the best deal possible.
In order to get started researching homes in our local area, contact us right away using the information located above. We look forward to serving you as you search for your next future home!

3 Things To Consider Before Listing As FSBO

If you’re looking to sell your home in the near future, you may feel inclined to list it as a For Sale By Owner (FSBO) before working with a Realtor. For many, this is considered one good way to cut back on costs and possibly earn a little more profit on the sale.
However, there are certain aspects you may want to consider before going down this path. Statistically, over 80% of FSBO’s end up being listed with a Realtor at some point. Therefore, it pays to take the time to fully assess whether or not this is the right plan of action for you.

Properly Marketing Your Property

First of all, listing a home for sale can be a very time consuming and difficult process. Unfortunately, this typically is not as easy as posting a sign in the yard and setting up a classified ad in the local newspaper. There is certainly a lot more than meets the eye.
For instance, many FSBO websites will tout that you can obtain a wide exposure to buyers nationally, but this pales in comparison to the results that you can expect from big named sites like Realtor.com, which only agents can post to.
Next, your agent will have a lot of expertise with implementing online real estate marketing strategies that will gain you a ton of locally targeted searches. And in fact, nearly 90% of all searches for real estate related inquiries start online.
Realtors will also have a strong network of both agents and buyers that they work with on a regular basis. This is a business where it pays to network. More contacts equals greater exposure.

Asking Price & Showings

For starters, a lot of FSBO’s will start at the wrong asking price. This is by far one of the most important factors that goes into marketing your home, so you want to do this properly off the bat. But, without being fully invested in your local market and understanding the current trends, it can be difficult to price the home accurately.
As alluded to in section one, selling a home can be a lot of work. Most individuals these days have to juggle a full time job, family obligations, recreational activities, household chores, etc. Where do you find the time for fully investing into the sale as well?
When the opportunity would arise for interested parties to view your property, you would need to schedule individual showings, open houses, inspectors, appraisers, etc., while also trying to stage and maintain your property’s appearance. Miss out on a good opportunity for matching schedules and you can quickly lose interest.

Negotiations & Contracts

If you get to the point where you negotiate with a buyer, it is much more difficult to handle this aspect without a qualified agent. Selling your home can be a very emotional undertaking, so it is easier to set unrealistic expectations, or to even concede on more than necessary when you don’t have a 3rd party buffer.
During most real estate transactions, both the buyer and seller will typically have a set of concessions and contingencies. For a majority of buyers, they will expect to have some type of a financing, inspection and/or termite contingency.
This is set up for their protection, in order to complete their due diligence on the home before moving forward to closing. If other issues are found, this may even been grounds for further negotiation or eventually walking away from the deal.
Or you will be expected to lower the price, fix the issue or offer a concession on something else in order to alleviate the problem. Likewise, you want to ensure that the buyer is not overstepping their boundaries or that you are pressured into giving away more than is reasonable.
In summary, it’s worth taking the time to carefully consider these 3 areas before making any final decisions. If you still decide to take the FSBO route, we sincerely wish you great success. Also, please feel free to share our information with a friend and to bookmark our page for future reference as well!

7 Tax Benefits Of Owning Real Estate

There are so many advantages to purchasing your own home. For instance, it offers the pride of ownership, provides an overall sense of accomplishment, and is a place where you and your family will build many lasting memories. Among others, real estate opens the door to many tax benefits as well. Let’s discover some of the following ways that owning a home/s can help to create a tax shelter.

  • Mortgage Interest & Points: If mortgage debt is $1,000,000 or less, married couples filing jointly can deduct the full amount of their interest. Otherwise, those filing separately can write off up to $500,000 worth. This also includes second homes or adjacent land to your main residence. Points on either a home purchase or refinance can also be deducted, but these must be amortized for the latter.
  • Property Tax Deductions: All state and local taxes regardless of how many properties you own can be deducted, up to the alternative minimum tax required by law. Funds that are held in escrow accounts can only be written off once the taxes are paid.
  • Private Mortgage Insurance (PMI): A portion of PMI can also be deducted if household income is less than $109,000 per year or $54,500 for those filing separately.
  • Interest On Home Equity Loans: As long as you have the necessary equity in your home to secure the required debt, you can write off the interest on a loan of up to $100,000 for those who are married filing jointly, or $50,000 when submitted separately.
  • Working From Home: That’s right! Even those who use a portion of their home for work purposes are able to deduct a percentage of the home’s depreciation, utility/maintenance costs and insurance. This is one you definitely want to review with your tax professional to make sure you are getting the maximum available to you.
  • Home Maintenance Interest: This is a tricky one, as you can write off the interest on any capital improvements made to your home, which will increase value and/or prolong the life of your home. This includes certain types of restorations or additions made to the home with no cap on the investment. However, you will not be able to deduct minor patching or cosmetics made to the home.
  • Capital Gains/Selling Costs: As long as you have lived in your primary residence for at least 2 of the last 5 years, you are permitted to sell your property for up to $500,000 of profit for married couples filing jointly, or $250,000 for singles with absolutely no tax penalties. However, if you end up selling for an amount above either threshold, you can subtract the amount of closing/selling costs that you incurred from your total gain. Those who fall outside of the 2 out of 5 year limitation may be granted an exception given certain unique circumstances such as health problems, relocating for work or other such occurrences.

Therefore, it pays to consider the benefits of homeownership and to discuss with your tax professional what you may qualify for. Especially for those who are entertaining the thought of buying instead of renting, it is very important to consider the long-term impact that owning real estate can have on your overall financial future. There are advantages whether you are buying for yourself or investing in properties for additional income. Contact us today using our information above to start exploring what options may be available for you!

Real Estate Video’s on the Internet

The internet has revolutionized real estate. From text ads a decade ago, to picture ads five years ago. The next big thing to change real estate’s presence on the internet are video tours.

84% of buyers use the internet to aid the buying process. What they typically get are a series of pictures showing various rooms of the house. But it is hard to paint the full picture of a house with just pictures. That’s where video tours come in.

Video tours are essentially open houses over the internet. An agent would appear on a video and act as if he or she were actually showing a house to a potential buyer. Except now, that video can reach millions of people. Videos give much more insight into a house that pictures cannot. They say a picture is a thousand words. It would be fair to say a video is a thousand pictures….Literally.

It is becoming a easy process to post real estate videos on the internet. Sites such as www.ShowYourPlace.com specialize in this. They offer a high quality video of the house that you are selling. Not only that, but its free. All you need to do is upload the video.

Video editing software is not required but it can make things look more professional. Adding contact information into the video or doing a satellite view with Google World Maps are some ways to improve the video. The video can be taken with most digital cameras. To prepare for the video, it is very useful to have a script prepared or a list of what you hope to capture on video.

In this day and age, agents need to offer something special to both separate themselves from the competition and offer value to the customer. Video is that special something.

How Soon After a Foreclosure Can You Buy Another Home?

A very common question I get is “How soon after my foreclosure can I buy another home?” There are a couple of answers to this question and they depend on how soon and how badly you need a home.

The first option to getting a new home is to simply pick one and buy it with conventional financing. The lender who will be looking at your credit will be very reluctant to finance another home for you. However, with a large enough down payment (20% minimum) and your willingness to pay a higher interest rate, you could have a new home in 45 days. [Read more...]

Improve Your House to Sell Home Fast

If your property has been on the market for a long time and you have been unable to sell home fast, chances are you are not doing something right. You may have planned to sell your home in order to move into a better place or to improve your financial condition. In case of the latter, you may be considering a sell and rent back option. Whatever the case may be, you can take a few steps to ensure that your house gets sold quickly. [Read more...]

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